Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign

by John Allen Hendricks

Social media are revolutionizing the American electoral process. Their integral role in facilitating campaign communication and networking has rapidly evolved into a standard element of candidate strategy, voter engagement, and media reporting.

Featuring work by an esteemed line-up of contributors, Presidential Campaigning and Social Media: An Analysis of the 2012 Campaign is the first book to provide a detailed analysis of the role that social...

• Format: Paperback
• Language: English
• ISBN: 0199355843
• ISBN13: 9780199355846
• Release Date: June 2014
• Publisher: Oxford University Press, USA
• Length: 352 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 6.0" x 9.1"