Hegarty on Advertising (New Edition)

By John Hegarty

Book Overview

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world's leading advertising creatives,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0500515565
• ISBN13: 9780500515563
• Release Date: June 2011
• Publisher: Thames & Hudson
• Length: 224 Pages
• Weight: 1.88 lbs.
• Dimensions: 9.4" x 1.2" x 7.0"