Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition

by Art Weinstein

Book Overview

Develop a successful strategy for segmenting high-tech and industrial markets!

Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets:...

• Format: Paperback
• Language: English
• ISBN: 0789021579
• ISBN13: 9780789021571
• Release Date: April 2004
• Publisher: Routledge
• Length: 260 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 5.9" x 8.4"

Customer Reviews

Part of Segmentaiton Library

I do several segmentaitons for various clients each year. One of about 5 books I recommend to other market researcher who are interested in the topic of consumer segmentation.

Helping hand for a new position

I am new in my Integrated Marketing Position, and while I have an MBA it has been at least 7 years since I got it and had anything to do with marketing. So this book was a perfect refresher course and a perfect "catch up with the new thoughts and trends". It is a quick and easy read, with lots of reality to back up its statements. Even though it is a simple read it is thought provoking along with providing action items, which is always a good combination, make me think, but also give me a way to act on that thought.