Handbook Of Church Advertising (1921)

By Francis Higbee Case

Book Overview

The Handbook of Church Advertising, written by Francis Higbee Case and first published in 1921, is a comprehensive guide to advertising for churches. The book provides practical advice on how to effectively promote church events, services, and programs, as well as how to attract new members to the congregation. The author begins by discussing the importance of advertising in the modern world and how it can be used to spread the message of the church. He then goes on to provide detailed guidance on how to create effective advertisements, including tips on writing headlines, using images, and targeting specific audiences. The book also covers a range of advertising methods, from traditional print ads and flyers to newer digital platforms like social media and email marketing. Case provides examples of successful church advertising campaigns and offers insights into what makes them effective. Throughout the book, the author emphasizes the importance of being honest and authentic in church advertising, and warns against using manipulative tactics or making false promises. He also stresses the need for churches to adapt to changing technology and cultural trends in order to stay relevant and attract new members. Overall, the Handbook of Church Advertising is a valuable resource for anyone involved in promoting a church or religious organization. Its timeless advice on effective advertising strategies and ethical marketing practices make it a useful guide for churches of any size or denomination.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

• Format: Paperback
• Language: English
• ISBN: 1104174081
• ISBN13: 9781104174088
• Release Date: March 2009
• Publisher: Kessinger Publishing
• Length: 196 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"