Handbook of Business-To-Business Marketing

by Rajdeep Grewal and Gary L. Lilien

Book Overview

This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1849801428
• ISBN13: 9781849801423
• Release Date: April 2012
• Publisher: Edward Elgar Publishing
• Length: 800 Pages
• Weight: 3.25 lbs.