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Gary L. Lilien

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Books by Gary L. Lilien

Principles of Marketing Engineering and Analytics 0985764821 Book Cover

Principles of Marketing Engineering and Analytics

Gary L. Lilien

$10.59 - $39.72

Principles of Marketing Engineering 0985764805 Book Cover

Principles of Marketing Engineering

Gary L. Lilien

$6.69 - $42.27

Marketing Models 013545641X Book Cover

Marketing Models

Gary L. Lilien

$5.79 - $6.89

Tutorial Marketing Engineering 0321001958 Book Cover

Tutorial Marketing Engineering

Gary L. Lilien

Out of Stock

Market Planning for New Industrial Products (Ronald Series on Marketing Management) 0471049182 Book Cover

Market Planning for New Industrial Products (Ronald Series on Marketing Management)

Gary L. Lilien

Out of Stock

New Product and Brand Management: Marketing Engineering Applications 0130084646 Book Cover

New Product and Brand Management: Marketing Engineering Applications

Gary L. Lilien

Out of Stock

Marketing Management: Analytic Exercises for Spreadsheets 0894262394 Book Cover

Marketing Management: Analytic Exercises for Spreadsheets

Gary L. Lilien

Out of Stock

Marketing Engineering with CDROM and Workbook 0321030508 Book Cover

Marketing Engineering with CDROM and Workbook

Gary L. Lilien

Out of Stock

Marketing Engineering 1412022525 Book Cover

Marketing Engineering

Gary L. Lilien

$6.89

Model relativism: a situational approach to model building 1342294084 Book Cover

Model relativism: a situational approach to model building

Gary L. Lilien

$26.95

A repeat purchase diffusion model: Bayesian estimation and control B0BS5DGXGG Book Cover

A repeat purchase diffusion model: Bayesian estimation and control

Gary L. Lilien

$29.95

Handbook of Business-To-Business Marketing 1781005362 Book Cover

Handbook of Business-To-Business Marketing

Gary L. Lilien

$16.29

Optimal Weightlifting 102150081X Book Cover

Optimal Weightlifting

Gary L. Lilien

$18.24 - $29.95

A Marketing Promotion Model with Word of Mouth Effects 1342167414 Book Cover

A Marketing Promotion Model with Word of Mouth Effects

Gary L. Lilien

$29.95

Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences 1342370783 Book Cover

Methodology for Investigating Differences in Evaluation Criteria Among Industrial Buying Influences

Gary L. Lilien

$29.95

Do European Industrial Marketers Budget Differently?: An International Comparison Via the Advisor Model 1341599280 Book Cover

Do European Industrial Marketers Budget Differently?: An International Comparison Via the Advisor Model

Gary L. Lilien

$26.95

A Utility Model for Product Positioning B0FJW97MG8 Book Cover

A Utility Model for Product Positioning

Gary L. Lilien

$16.43 - $26.95

A Model for Manpower Management 101995275X Book Cover

A Model for Manpower Management

Gary L. Lilien

$26.95

A Model for Allocating Retail Outlet Building Resources Across Market Areas 1379109418 Book Cover

A Model for Allocating Retail Outlet Building Resources Across Market Areas

Gary L. Lilien

$18.24

A Repeat Purchase Diffusion Model: Bayesian Estimation and Control B0BS6F1SVX Book Cover

A Repeat Purchase Diffusion Model: Bayesian Estimation and Control

Gary L. Lilien

$18.24

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