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Paperback Guts: Advertising from the Inside Out Book

ISBN: 0814477216

ISBN13: 9780814477212

Guts: Advertising from the Inside Out

Slight shelf wear. Pages are clean and binding is tight. This description may be from another edition of this product.


Format: Paperback

Condition: Good

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List Price $16.95

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Customer Reviews

2 ratings

Worth the price alone

John Lyons definition and explanation on "strategy" is worth the read all by itself. I read this book 20 years ago and have crystalized my thinking with John's words countless times since. He says, "Strategy is a carefully devised plot to murder your competition."

The goods on

Lyons takes his years of experience in the advertising world and turns in Guts, an enjoyable read with anecdote-laden accounts of life inside one of the most controversial professions.
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