John Lyons definition and explanation on "strategy" is worth the read all by itself. I read this book 20 years ago and have crystalized my thinking with John's words countless times since. He says, "Strategy is a carefully devised plot to murder your competition."
The goods on
Published by Thriftbooks.com User , 21 years ago
Lyons takes his years of experience in the advertising world and turns in Guts, an enjoyable read with anecdote-laden accounts of life inside one of the most controversial professions.
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