Grow to be Great: Breaking the Downsizing Cycle

By Joao Baptista and Dwight L. Gertz

Book Overview

No company ever shrank to greatness, conclude Dwight Gertz and Jo o Baptista. Drawing upon their new study of more than 1,000 large companies, the authors argue that managers must move beyond the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0028740475
• ISBN13: 9780028740478
• Release Date: October 1995
• Publisher: Free Press
• Length: 224 Pages
• Weight: 2.00 lbs.
• Dimensions: 9.6" x 0.8" x 6.4"

Customer Reviews

Practical and Path-Breaking

I'm a big fan of "Grow to be Great". The statistical analysis of companies that grow was insightful and careful. Then the advice about growth strategies helped immensely. Mr. Gertz's ideas on practical ways to generate growth are original and highly valuable. If you are in a company and are interested in finding ways to grow profitably, you should definitely buy this book.