Green Marketing: Opportunity for Innovation, 2nd Edition

By Jacquelyn A. Ottman

The new edition of this book offers state of the art information on how to capitalise on one of today''s fastest growing markets. Green Marketing shows how and why c onsumers buy ''green'' and how... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844232394
• ISBN13: 9780844232393
• Release Date: January 1998
• Publisher: Mcgraw Hill
• Length: 231 Pages
• Weight: 1.35 lbs.
• Dimensions: 9.5" x 1.0" x 6.5"

Customer Reviews

A Must Have Book

This book by J. Ottman is a classic. Anyone who is interested in green marketing (and who isn't during this time in history) should have this book. You will not be disappointed. Ottman knows what she is writing about!!

A must read

Ms. Ottman's writing style is easy and clear. Her points are timely and actionable. As packaging designers, we recommend it to all our new clients to help them get the most out of the design process. All in all a must read for anyone involved in moving product, and a well crafted argument that eco and profits need not be mutually exclusive.

Green Marketing Book Review

"In recent years most books about our environment have been dismal. Advertisers have struggled with their reputation of deviously twisting public perspectives. How refreshing it is to read about ecological, honest marketing! As an environmental fashion consultant, I consider myself knowledgeable in materials and derivative uses. Yet I learned from this book about utilizing milkweed for pillows and how natural scrap fabrics can be applied as garden mulch. I'm hoping for a third edition." -Delia Montgomery, Chíc Eco Directory Author

The definitive work on the subject

"It [Green Marketing: Opportunity for Innovation] will help you become better organized, recognize your company's strengths and weaknesses, and work toward the changes that should improve your company's environmental performance" -Journal of Corporate Environmental Strategy Summer 1998"..a good introductory text for a company that was new to the field, at the same time it provides a clear understanding of the multitude of interconnected issues involved."" -In Business March/April 1998 "Ottman knows her stuff, and you'd do well to heed her wisdom if you plan to pursue a green-marketing strategy. Lots of good advice and perspective, backed with real-life stories from the trenches." -Joel Makower Editor, Green Business Letter"...an illuminating book, full of ideas, lessons and case studies." -Warmer Bulletin UK May 1998 "I am certain that I will be able to utilize this book, with its practical examples, as a guide for providing information to our customers on the environmental quality of our products." -Thomas J. Dagon Director, Health, Safety, and Environmental Affairs Worldwise Business Units Eastman Kodak Group"Green Marketing provides an enlightening look at the importance of the environmental perceptions to marketplace consumers.... A key insight, substantiated by HP's experience, is that investing in the environment pays solid dividends in improved customer loyality." -Doug Johnson General Manager Hewlett-Packard Laserjet Supplies"The last 10 years have produced an explosion of opinions and theories on environmental marketing..... But those-in-the-know know that Ottman's Green Marketing" is the authorative text on the subject.... It's required reading for anyone involved in marketing any product or service." -Sol Salinas Director of Strategic Planning EPA ENERGY STAR Buildings Program