Grand Brand Rajini: Brand Management the Rajinikanth Way

By P.C. Balasubramanian and Ram N. Ramakrishnan

Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful brand.

• Format: Paperback
• Language: English
• ISBN: 8129120593
• ISBN13: 9788129120595
• Release Date: November 2012
• Publisher: Rupa Publications India
• Length: 144 Pages
• Weight: 0.36 lbs.
• Dimensions: 0.3" x 5.1" x 7.8"