Google Hacks

by Tara Calishain, Rael Dornfest, Paul Bausch

Book Overview

Este libro tiene por objetivo entregar en forma detallada toda la informaci?n ?til para obtener el mejor provecho de este buscador que se ha convertido a trav?s del tiempo en uno de los referentes m?s... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0596004478
• ISBN13: 9780596004477
• Release Date: February 2003
• Publisher: O'Reilly Media
• Length: 352 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.1" x 9.0"

Customer Reviews

Become a Good Hacker and Effectively Find Info

Google is powerful for basic searches, which most people conduct by entering a few keywords and letting Google do the rest. Imagine the possibilities especially researchers, students, writers, professionals, and anyone who need to find specific or obscure information just by learning a few tricks. Entering _book reviews_ pulls out any resource having both words in it, not necessarily together as a phrase. Add quotes to "book reviews" and the results display sites with book reviews together as a phrase. This hardly unleashes Google's power. Even entering the keywords in a specific order can affect the results.You can search around Google's Web site to learn lesser known tips and tricks, but you won't find most of the hacks on the Internet without, ironically, hard searching. As a fervent reader, too often I read well-written books and never take the time to apply the tools and techniques. While reading this one, I immediately put the newfound knowledge to use with cool results and still use it though it's been a few weeks since I opened the book.You may be aware Google offers Google News, which searches and provides the latest news (http://news.google.com/). But did you know Google News supports two syntaxes? They are "intitle" and "site." "Intitle" searches for keywords within the headline or new item's title while "site" looks for the keyword in a specific site. The authors are straightforward when they mention Google News is not one of the best places for news.Non-techies, don't let the fact that O'Reilly and Associates is the publisher scare you away because the company's books are often synonymous with high tech topics and the name "hacks" in its title. It doesn't mean "bad" as a hack is also known as a trick or add-on for adding more power to a program or system. The tech-speak is kept to a minimum, which makes the hacks easy to read and reference. The book has tips for beginners, moderate users, and experts and each hack is represented by thermometer's temperature (high for expert and low for easy) for easy reference. Techies and programmers have nothing to fear as the book covers APIs (Application Programming Interface), which provide a basic building block for building software applications. In other words, Google Web APIs (http://www.google.com/apis/api_faq.html) allow developers to query Google's search tool for use in developing software that accesses the many Web sites through Google. For example, a Web site providing the latest news on books and the book industry could use the Google API to regularly update the site with any new news relating to books. APIs for PHP, Python, ASP, C#, .NET, VB, and Java are included.Try out some of the hacks and get tips from other readers from the O'Reilly's Hacks Web site (http://hacks.oreilly.com/pub/ht/2) and Tara Calishain's ResearchBuzz buzztoolbox (http://www.buzztoolbox.com/google/). Reduce the time you spend sifting through garbage by hacking your way with Google using this book.

May well be "essential" for 'net browsers

It has been quite a while since I have come across a book I'd label `essential.' The last for non-programming computer users was Robin Williams' `The Mac Is Not A Typewriter' which I bought for a number of new Macintosh users. `Google Hacks' by Tara Calishain and Rael Dornfest and published by O'Reilly will appeal to an even wider audience, I can imagine buying this for friends who haven't cottoned on to `net searching at all and friends who complain "Google returns too many sites." People who are afraid to code shouldn't be put off by the "Hacks" in the title: O'Reilly have obviously taken a wider meaning of "hack" than just a neat piece of code. This book is a marvelous compendium of tips and tricks for Google, ranging from simple ways of getting the search results you want, through using Google's newer services such as phone books and image search, all the way to advanced ways of using scrapers and the Google API.The book demonstrates 100 hacks, of which close to half are useful for everyone -- newbie, programmer and non-programmer alike. The first 35 hacks, in chapters one and two, will educate you about the intricacies of getting the best out of searching both Google's main web catalog and the newer `Special Services and Collections.' This is the part of the book that should be essential reading for Google users -- in the two days I've had this book these have proved invaluable. The rest are for those who are either looking for extremely advanced search tips, increasing their web site's Google page rank, or programming an application to use the Google data -- all topics well covered in this volume.What's Good In This BookTo start, it is well written, well laid out with a good contents section, good index, and some appropriate introductory material before getting down to the first hack. Each of the hacks are numbered and a single hack will often cross-reference other hacks that add information relevant to it. The hacks in each chapter nicely add on each other in both complexity and function.The hacks themselves seem to cover every area of Google that you might want. They range from the downright frivolous (there is a chapter "Google Pranks and Games") to serious ways of improving your search results and excellent examples of good ways to use the Google API.Most of the code fragments are in Perl, and among the hacks are ways of getting the job done without over extensive use of extra modules such as XML Parsers and SOAP::Lite (including a hack that uses regular expressions to parse the XML).What's Bad In This BookIt's hard to find anything bad to say, apart from some frustration that a couple of the hacks that interested me used ASP or VB rather than a more portable language.Oh, another minor quibble, the allied web site O'Reilly Hacks Series has been slow and has none of the code in the book or any of the URLs mentioned listed anywhere -- it seems more geared towards marketing the books than helping the readers.

Good Book

Google.com is a search engine that came onto the web in 1998. Since then it has grown to be one of the more used search engines on the web. In April of 2002 , the Google Engineering Team released an API to their search engine technology. Google Hacks: 100 Industrial-Strength Tips & Tools (Google Hacks) gives the reader a background on how to use google effectively, a detailed listing of google's services, and many ways to access google.com.I like the new Hacks series of books from O'Reilly. Each title in this series gives the reader 100 tips and tools on the topic at hand. Each tip includes a brief description of the hack and a complexity rating. In Google Hacks the authors give each tip a complete walk through, with many including a full code listing.The two chapters on Third-Party and Non-API google introduces the reader to new ways to get at google data that many users may not have thought of before. Hack 37 is an explanation of how to get google web searches via email. There are six hacks that if used and abused will get your IP address banned from google, so use at your own risk.The chapters on the google API make up the meat of the book. The API is used to offer ideas to show the reader what is possible with the API. For those that are more visually minded, hack #64 is about the TouchGraph Google Browser. TouchGraph is a Java applet allows the user to start with a page and then it graphically shows pages that are similar to it. For the non-perl inclined, hacks are included, with full source code, for Python, Java, C#, and PHP.Anyone who programs web applications and manages websites needs to get this book, if only for the final eight hacks in the book. One hack (#95) delves into the PageRank algorithm that google uses to rank web pages. Hack 96, 26 Step to 15K hits a day, should be required reading for anyone wanting to start a web site and have it take off.At [the price], this book is a great buy. It doesn't suffer from any glaring editing problems, and is very useful to anyone using google.com.

A book most fundamental to Internet Literacy today

First off, I have to admit: I fell in love with this book while looking at the description at ora.com before it was ever published. I'm a geek. I've used Google for years. I live and breathe this stuff. I know the high editorial and production quality that O'Reilly puts into their technical books. But the pre-publication descriptions left an open question for me: just how useful would this book be for normal people?To those who know nothing about programming/scripting, fear not. About half of this book is stuff that anyone anywhere can use with no programming skills whatsoever. And if the hacks described in the other half of the book sound useful, sufficiently-motivated people will find a way to use them: talk to their technical friends, their children, or (heaven forbid!) teach themselves how to use Perl/Python/etc. And even that's kind of missing the point: the book is about giving you a taste of what is possible to do with Google. You will get an education simply by leafing through the examples.How do the authors get so good? Clearly, they're smart folk. But they have a much more important quality: a sense of adventure and, at times, a giddy quality of fun in what they do. Chapter 7 -- Google Pranks and Games -- is as good a place to start reading this book as any. And a non-technical person who reads and tries the examples in Chapter 1 will have a far better working knowledge of google than 99.5% of the technical types out there. Finally, Chapter 8 is an excellent intro to webmasters to understand how google picks which pages rank higher for any particular search. It gives valuable advice on how to get a good rank for your website. This book should be a good antidote for small-time operators who are currently getting hustled by "rank booster" con artists and other snake-oil salesmen.One side comment: hacking is a good thing. In the past two decades, the word has been co-opted to mean a dubious or possibly-illegal activity. Nonsense. Hacking is a most honorable activity; it's part of what makes the world works. Kudos to O'Reilly for starting their "Hacks" book series.Google is an Internet search engine database, but it's far more than that. It's existence has begun to shape the very fabric of the Internet. Anyone wishing to be literate on the Internet would be wise to understand quite a bit about it.I'm buying a copy of this book for my mother tonight.