Going Global, Starting Small: The Rise of the Mini-Multinational

By Jonny

Forget the image of giant corporations conquering international markets. The mini-multinational is emerging as a powerful force. These smaller companies bypass the traditional path to global dominance, opting for a "think global, act local" approach. They leverage technology and remote talent to establish a presence in multiple countries, often focusing on niche markets. While lacking the size of traditional multinationals, mini-multinationals are agile and adaptable. They can quickly respond to local needs and capitalize on opportunities before larger players catch on. Their success story challenges the one-size-fits-all model of internationalization, demonstrating that global ambitions can start small and scale rapidly

• Format: Paperback
• Language: English
• ISBN: 3384232437
• ISBN13: 9783384232434
• Release Date: May 2024
• Publisher: Tredition Gmbh
• Length: 134 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"