Global Strategy: Creating and Sustaining Advantage Across Borders

by Andrew Inkpen and Kannan Ramaswamy

Book Overview

There are few industries, if any untouched by global competitive forces. Firms and countries long accustomed to dominance in their respective international markets must now reckon with aggressive and innovative competitors from all corners of the world. As the cross-border flow of people, knowledge, ideas, products, services and management practices accelerates, the notion of home-based advantage is becoming weaker. Unlike their domestic counterparts,...

• Format: Hardcover
• Language: English
• ISBN: 0195167201
• ISBN13: 9780195167207
• Release Date: November 2005
• Publisher: Oxford University Press, USA
• Length: 264 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.8" x 6.5" x 9.5"