Global Strategy and the Organization

by Anil K. Gupta and Vijay Govindarajan

Book Overview

The twin forces of ideological change and technology revolution are making globalization one of the most important strategic and organizational issues facing companies today. With every passing day, it is becoming more obvious that managers must view every industry as a global industry and every business as a knowledge business. As worldwide presence becomes a strategic imperative rather than a discretionary choice, an increasing number of companies...

• Format: Paperback
• Language: English
• ISBN: 0471250295
• ISBN13: 9780471250296
• Release Date: April 2003
• Publisher: Wiley
• Length: 224 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"

Customer Reviews

Motivator for a Global Mindset

Good book that needs updating with current economic conditions, new government policies, and technology improvements. However, it has the necessary ingredients to foster a global mindset and strategy.