Global Marketing: Contemporary Theory, Practice, and Cases

by Ilan Alon, Christiane Prange, Donata Vianelli, et al.

Book Overview

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138807885
• ISBN13: 9781138807884
• Release Date: October 2016
• Publisher: Routledge
• Length: 726 Pages
• Weight: 3.75 lbs.
• Dimensions: 1.4" x 8.0" x 10.0"