Global Marketing Co-Operation and Networks

by Leo-Paul Dana

Learn how to compete in international markets The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection provides you with an indispensable framework for grasping the ongoing changes in global business. In addition, it includes a new, broad-based theory of international entrepreneurship...

• Format: Paperback
• Language: English
• ISBN: 0789013037
• ISBN13: 9780789013033
• Release Date: January 2001
• Publisher: Routledge
• Length: 140 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 5.8" x 8.3"