Global Marketing

by Richard L. Sandhusen

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0812016327
• ISBN13: 9780812016321
• Release Date: January 1994
• Publisher: Barron's Educational Series
• Length: 346 Pages
• Weight: 0.86 lbs.
• Dimensions: 1.1" x 5.5" x 7.7"

Customer Reviews

Global Marketing helps me counsel global firms.

As an international trade specialist, I must speak to 5-10 firms on international trade issues each day, and regularly deal with 20-30 firms actively engaged in entering and expanding into global markets. Global Marketing by Richard Sandhusen is one of the most effective tools in counseling these firms on global marketing; I especially appreciate the way the author fuses together broad concepts of international marketing with a realistic case study used throughout the book. Richard Swanson Manager, Los Angeles Office The Commercial Service U.S. Dept. of Commerce