Global Issues in Pharmaceutical Marketing

By Lea Katsanis

Book Overview

This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.

• Format: Paperback
• Language: English
• ISBN: 0415895324
• ISBN13: 9780415895323
• Release Date: August 2015
• Publisher: Routledge
• Length: 192 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.5" x 8.0" x 9.8"