Global Communication: Theories, Stakeholders, and Trends

By Thomas L. McPhail

Book Overview

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike. Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective Updates the story of arab media with a section on "Arab Media and the Al Jazeera Effect" by Middle East-based expert Lawrence Pintak Covers the global war on terrorism and the substantial US investment in Iraqi media Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media

• Format: Paperback
• Language: English
• ISBN: 1444330306
• ISBN13: 9781444330304
• Release Date: March 2010
• Publisher: Blackwell Pub
• Length: 400 Pages
• Weight: 1.60 lbs.
• Dimensions: 9.5" x 1.0" x 6.8"

Customer Reviews

A must for any student of worldwide communications

College-level collections specializing in both business and global history will find the second edition of Thomas L. McPhail's Global Communicatons: Theories, Stakeholders, And Trends offers important, scholarly insights on the major trends and global network of international communications. Issues affecting media are updated for all new developments since 2002: from the newfound war on terrorism and Iraq war to Arabic media. From world multimedia organization issues to NWICO debates and broadcasting and news corporation challenges, Global Communication is a must for any student of worldwide communications.