Global Communication: Theories, Stakeholders, and Trends

By Thomas L. McPhail

Book Overview

Discusses the players, theories, and trends that affect how the world communicates and gets their information This book is the most definitive text on multinational communication and media... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0205156355
• ISBN13: 9780205156351
• Release Date: September 2001
• Publisher: Allyn & Bacon, Incorporated
• Length: 288 Pages
• Weight: 1.02 lbs.
• Dimensions: 8.9" x 0.7" x 6.0"

Customer Reviews

A must for any student of worldwide communications

College-level collections specializing in both business and global history will find the second edition of Thomas L. McPhail's Global Communicatons: Theories, Stakeholders, And Trends offers important, scholarly insights on the major trends and global network of international communications. Issues affecting media are updated for all new developments since 2002: from the newfound war on terrorism and Iraq war to Arabic media. From world multimedia organization issues to NWICO debates and broadcasting and news corporation challenges, Global Communication is a must for any student of worldwide communications.