FusionBranding: How To Forge Your Brand for the Future

By Nick Wreden

Department store magnate John Wanamaker once famously said, "Half my advertising is wasted, I just don't know which half." Once companies could establish brands while ignoring such accountability. Not... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0971744203
• ISBN13: 9780971744202
• Release Date: September 2002
• Publisher: Accountability Pr
• Length: 390 Pages
• Weight: 1.00 lbs.
• Dimensions: 9.3" x 1.3" x 6.3"