Fundamentals of marketing

By William John Stanton

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0070608482
• ISBN13: 9780070608481
• Release Date: January 1971
• Publisher: McGraw-Hill
• Length: 729 Pages
• Weight: 2.35 lbs.

Customer Reviews

Excellent book for the beginners.

It is an excellent book for understanding the basics of marketing. It can be said that it is the door to the marketing world. An ordinary person can go through this book and then can look forward for other advanced books like Marketing Management of Philip Kotler.