From Concept to Market: A Guide for New Production Development, Evaluation and Marketing

By Gary S. Lynn

Book Overview

A complete guide to bringing your idea for a product or service to market. Shows you how to document your idea, start your own company, & write a business plan & get financing. Also explains the licensing & patenting processes, contract manufacturing, distribution, pricing, & marketing. Packed with examples to give a ''hands-on'' feel for how the new product innovation process really works, this book will be invaluable as a business primer for the new entrepreneur, or as a checklist for the veteran marketer.

• Format: Hardcover
• Language: English
• ISBN: 0471501263
• ISBN13: 9780471501268
• Release Date: April 1989
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.9" x 3.4"

Customer Reviews

A classic for inventors that are starting out.

I highly recommend this how-to book for newbies. While this book is ten years old, it has stood the test of time. It is absolutely a classic on using the "First-to-Invent" patent system for new inventors that are just starting out. It is written in a parable style which makes it easy and engaging to read. It is packed with how-to information on researching the marketability of a product and includes sample forms for disclosure documents, nondisclosure agreements and idea evaluation. Several changes have taken place since '95 in regards to the length of a patent, fees, and PPA which should be researched in conjunction with this book. Otherwise, it is an excellent foundation.

A truly insightful and intelligent guide for inventors.

The only better way to gain the insights Gary Lynn shares in this book is to invest years of time and tens if not hundreds of thousands of dollars to found a company around a new product The information in this book is useful for the neophyte as well as for those with deep experience in product development