Food Supply Networks: Trust and E-Business

By Gerhard W. Schiefer and Melanie Fritz

Book Overview

When relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness. However, a lack of trust within such transactions can prevent the integration of e-business into this large, economic sector. Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.

• Format: Paperback
• Language: English
• ISBN: 1845936388
• ISBN13: 9781845936389
• Release Date: November 2015
• Publisher: Cab International
• Length: 212 Pages