Food Marketing to Children and Youth: Threat or Opportunity?

by Jennifer Appleton Gootman, and Families Board on Children, Youth, Institute of Medicine, et al.

Book Overview

Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factors?their biologic affinities, their culture...

• Format: Hardcover
• Language: English
• ISBN: 0309097134
• ISBN13: 9780309097130
• Release Date: May 2006
• Publisher: National Academies Press
• Length: 536 Pages
• Weight: 2.20 lbs.
• Dimensions: 1.3" x 6.3" x 9.0"