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This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey... Read Full Overview

"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . .When used appropriately, the process improves listening and the results can be used to benefit the people who shared the information... Read Full Overview

"Focus Groups. . . is the essential guide on the subject, providing an easy to read, step by step approach to planning and conducting successful focus groups." --PPA News "The book meets its purpose very nicely. The writing is clear, with an absence of technical or academic jargon... Read Full Overview

"We want people to listen to us. . . . Focus group interviewing is about listening. It is about paying attention. . . . being nonjudgmental. . . .When used appropriately, the process improves listening and the results can be used to benefit the people who shared the information... Read Full Overview

"Focus Groups. . . is the essential guide on the subject, providing an easy to read, step by step approach to planning and conducting successful focus groups." --PPA News "The book meets its purpose very nicely. The writing is clear, with an absence of technical or academic jargon... Read Full Overview

Focus groups are rapidly emerging as one of the preferred sources of information. They are used for assessing needs, planning programmes, evaluation and decision making. This practical guide incorporates research from both the social sciences and marketing research. The author... Read Full Overview

Focus groups are rapidly emerging as one of the preferred sources of information. They are used for assessing needs, planning programmes, evaluation and decision making. This practical guide incorporates research from both the social sciences and marketing research. The author... Read Full Overview