Flash Effect: Science and the Rhetorical Origins of Cold War America

by David J. Tietge

Book Overview

The ways science and technology are portrayed in advertising, in the news, in our politics, and in the culture at large inform the way we respond to these particular facts of life. The better we are at recognizing the rhetorical intentions of the purveyors of information and promoters of mass culture, the more adept we become at responding intelligently to them.

Flash Effect, a startling book by David J. Tietge, documents the manner...

• Format: Paperback
• Language: English
• ISBN: 0821414348
• ISBN13: 9780821414347
• Release Date: July 2002
• Publisher: Ohio University Press
• Length: 240 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.5" x 6.1" x 9.0"