Fit als zentrale Determinante des Markentransfererfolges

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Fit als zentrale Determinante des Markentransfe... [German]

Edition Description

Bachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Humboldt-Universit t zu Berlin (Institut f r Marketing), Sprache: Deutsch, Abstract: Im Mittelpunkt der Forschung steht dabei neben Erfolgsfaktoren wie bspw. der Markenqualit...

Edition Details

Format:Paperback

Language:German

ISBN:3963566167

Format: Paperback

Condition:

39.91

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List Price: ~~$42.50~~

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Fit als zentrale Determinante des Markentransfe... [German]

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