Find a Niche and Scratch It: Marketing Your Congregation

by Robert L. Perry

Book Overview

Jesus was uniquely adept in the art of "reading" people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice. Convinced that congregations can learn from the wisdom of secular disciplines...

• Format: Paperback
• Language: English
• ISBN: 1566992753
• ISBN13: 9781566992756
• Release Date: December 2003
• Publisher: Rowman & Littlefield Publishers
• Length: 144 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"