Feral: Survival Intelligence for the Boardroom
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Book Overview
Every executive is trained for the meeting. No one is trained for the moment it falls apart. The number that can't be true. The failure with your name on it. The room deciding whether to trust you. When the crisis hits, the frameworks you were taught go quiet, and instinct takes over - usually in the wrong direction. FERAL is the field manual for that moment. It's built on a hard truth: you don't rise to the level of your strategy, you fall to the level of what your nervous system does under fire. Ibrahim Daffae didn't learn this in a classroom. He learned it surviving Freetown, the South Bronx, and years where being wrong cost his freedom - then spent a decade translating that survival intelligence into a method executives can actually use when the stakes are real. Five moves, in order: Focus, Evaluate, Respond, Adapt, Leverage. Not theory. A method designed to work when you're afraid. Short enough to finish before your flight lands. Sharp enough to change how you lead the next time everything is on the line.
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