Fashion Marketing

By Liz Clamp, Janet Bohdanowicz, Janet Bohdanowisz, et al.

This text applies current marketing theory to the fashion industry and highlights the particular challenges that this industry presents. Topics include: product development, pricing, market research... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415059402
• ISBN13: 9780415059404
• Release Date: January 1994
• Publisher: Cengage Learning Emea
• Length: 177 Pages
• Weight: 0.60 lbs.
• Dimensions: 9.5" x 0.5" x 6.3"