Fashion Forecasting

By Lorynn Divita and Joseph H. Hancock Hancock

Fashion Forecasters work with designers, apparel brands, advertisers, and media organizations, as an integral part of the rapidly changing fashion industry. With Fashion Forecasting, Sixth Edition, you will learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Chapters on different fashion eras and world cultures show you influences on fashion innovation past and present, so that you can spot those of the future. The Sixth Edition is the most focused, dynamic, and applicable edition to date. This edition includes coverage of the impact of pandemic and global supply chain disruptions on fashion forecasting, trends, and the overall fashion industry. New box features include profiles of forecasting companies and forecasting activities to help prepare students for the job market. Features and case studies have been updated to include all new examples.

New to this Edition:
All New Trend Creators profiles spotlight individuals outside the fashion industry who have been highly influential on the direction of modern fashion Newly named chapter Street Styles demonstrates how street fashion is a mix of current trends and individual expression The most vital influences on new trends have been updated and belonging, fairness, and awareness is concurrent throughout - Significant updates to chapters on "Consumers" and "Sales and Strategy," to provide specific examples to the business of fashion forecasting and are highly relevant to future fashion industry professionals
Instructor Resources
-Instructor's Guide provides suggestions for using the text in the classroom and planning the course with sample syllabi, a test bank, and supplemental assignments
-PowerPoint(R) presentations include images from the book and provide a framework for lecture and discussion
STUDIO (Lozenge)
Study smarter with self-quizzes, featuring scored results, personalized study tips and updated with new keywords and concepts
Review updated concepts with interactive flashcards of essential vocabulary

• Format: Paperback
• Language: English
• ISBN: B0GBXVC61G
• ISBN13: 9798765104019
• Release Date: October 2026
• Publisher: Fairchild Books
• Length: 320 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.0" x 8.5" x 11.0"