Fashion Brand Stories

by Joseph H. Hancock II

Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's(R), and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers.

These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals,...

• Format: Paperback
• Language: English
• ISBN: 1350135542
• ISBN13: 9781350135543
• Release Date: October 2022
• Publisher: Bloomsbury Visual Arts
• Length: 216 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.0" x 6.1" x 9.2"