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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion
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Fandom Analytics: Creating and Harnessing Consu... 3031659244 Book Cover

Fandom Analytics: Creating and Harnessing Consu...

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The success of modern sports, entertainment, political, and other cultural categories is driven by organizations' ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring,...

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Format:Hardcover
Language:English
ISBN:3031659244
Format: Hardcover
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Fandom Analytics: Creating and Harnessing Consu... 3031659279 Book Cover

Fandom Analytics: Creating and Harnessing Consu...

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Format:Paperback
Language:English
ISBN:3031659279
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