Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion

By Michael Lewis

Book Overview

The success of modern sports, entertainment, political, and other cultural categories is driven by organizations' ability to create and manage fandom. This book explores fandom from a marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3031659279
• ISBN13: 9783031659270
• Release Date: September 2025
• Publisher: Springer
• Length: 260 Pages