Extreme Trust: Honesty as a Competitive Advantage

by Martha Rogers, Don Peppers, Martha Rogers

Book Overview

How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1591844673
• ISBN13: 9781591844679
• Release Date: April 2012
• Publisher: Portfolio
• Length: 326 Pages
• Weight: 1.22 lbs.
• Dimensions: 1.3" x 6.0" x 9.0"