Exploring Web Marketing and Project Management Interactive Workbook

by Kim Round, Donald Emerick, Kimberlee Round

*Develop an Internet business strategy *Build a winning project team *Work toward your Webmaster Certification Total Management Strategies for Web-based Projects. Written by Donald Emerick and Kim... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130163961
• ISBN13: 9780130163967
• Release Date: January 2000
• Publisher: Prentice Hall PTR
• Length: 682 Pages
• Weight: 2.96 lbs.
• Dimensions: 1.9" x 7.0" x 9.3"

Customer Reviews

Excellent - For experts and beginners alike!

This book was very well organized and written from the perspective of professionals out in the field dealing with project management and marketing problems every day. A great read for those who are starting out in the web industry and for those who wish to examine their business strategies and practices.

A Practical approach to managing Web Business

A good source of practical information on doing business on the net and managing the enterprise. Usually people focus entirely on marketing and forget the key aspects of Project management. This book highlights - through its various case studies - the importance of Project Management and how this can be done. An informative section - workbook approach helps the reader guide through the various practicalities involved in setting up an e-shop. The thing missing in this book is the finance aspect involved in an e-business. Overall a must read for people trying to venture on the portal scene.