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Explaining Consumer Choice
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Explaining Consumer Choice 1403998620 Book Cover

Explaining Consumer Choice

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Edition Description

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution...

Edition Details
Format:Hardcover
Language:English
ISBN:1403998620
Format: Hardcover
Condition:
$
60.10
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