Experimental Typography

by Rob Carter

Book Overview

Using desktop computers, graphic designers have vigorously plunged into the waters of typographic experimentation, irrevocably altering the way they approach and translate ideas into visual form. This... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 2880462797
• ISBN13: 9782880462796
• Release Date: May 1997
• Publisher: Rotovision
• Length: 160 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.5" x 7.6" x 10.5"

Customer Reviews

Highly recommend this book!

I have enjoyed reading this book and applying the different techniques on various Video Productions. I highly recommend buying this book!http://www.selahproductions.com/

Impressive

Designers wishing to educate / RE-educate themselves in typography, as it relates to the digital realm, would find this book an invaluable resource. The first chapter does a great job of establishing the traditional "rules" of typography. As the author simply states, "Rules must be understood before they can be broken". Visual examples corresponding with each rule help demonstate the Do's and Dont's of how to render type so that the designer can effectively communicate his/her message. Once covered, the remaining chapters offer wonderful examples of how to alter type in new and unusual ways. Many go a step further to explain what emotional responses can occur by using type in unconventional ways. The final section includes galleries of digital print work, many illustrating the theories from earlier chapters.The only minor flaw with the book is that it should have included a glossary of typography terms. Those who might be new to typography or "a bit rusty" are bound to trip a little while reading the through first chapter.Whether you are an Amateur or Seasoned Professional, this book should be a welcome addition to your library.

REALLY A GREAT RESOURCE!

Gregory Reyes -Selah Productions- (selah@value.net) from San Francisco Bay Area, CA "MUST HAVE" BOOK FOR GRAPHIC ARTISTS / VIDEO EDITORS