Experiment-Research Methodology in Marketing: Types and Applications

by Gordon L. Patzer

A thorough presentation of the use, types, and applications of experiments in marketing research. The presentation shows that experiment research can benefit marketing research immensely. As a consequent, the information collected throught an experiment can be invaluable to assist marketing decision makers. This book will therefore be of value to marketing researchers and students of marketing research, and will also be of value to marketing practitioners...

• Format: Hardcover
• Language: English
• ISBN: 0899309607
• ISBN13: 9780899309606
• Release Date: March 1996
• Publisher: Praeger
• Length: 232 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.9" x 6.4" x 9.5"