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Business & Investing Books > Marketing & Sales Books > Experience the Message
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Experience the Message: How Experiential Market... 0786718838 Book Cover

Experience the Message: How Experiential Market...

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Edition Description

Consumers -- exposed to roughly four thousand marketing messages a day -- are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by...

Edition Details
Format:Paperback
Language:English
ISBN:0786718838
Format: Paperback
Condition:
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