eWOM Power in Social Media among Z Generation

By Lubna Ahmed

The book addresses the impact of the electronic word of mouth in social media among Z generation. It analyses the factors that contribute in attracting young people and impact their decision making. The author has divided this book into three main chapters. The first discusses the revolution in digital marketing and social media, the second studies the electronic word of word, analyses its dimensions and present the most significant theories to interpret the issue. The third chapter, represents the research outputs and suggest recommendations to the decision makers.

• Format: Paperback
• Language: English
• ISBN: B0BXMX15DP
• ISBN13: 9798386592059
• Release Date: February 2023
• Publisher: Independently Published
• Length: 104 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.2" x 8.5" x 11.0"