Evaluating Public Relations: A best practice guide to public relations planning, research & evaluation

By Tom Watson and Paul Noble

Book Overview

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749443065
• ISBN13: 9780749443061
• Release Date: May 2005
• Publisher: Kogan Page Business Books
• Length: 288 Pages
• Weight: 0.75 lbs.
• Dimensions: 9.2" x 0.7" x 6.1"