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Paperback Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation Book

ISBN: 0749443065

ISBN13: 9780749443061

Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation

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Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions.... This description may be from another edition of this product.

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