Ethnography at Work

by Brian Moeran

Book Overview

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different,...

• Format: Paperback
• Language: English
• ISBN: B007K4VCTW
• ISBN13: 9781845204983
• Release Date: October 2007
• Publisher: Routledge
• Length: 168 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.4" x 6.5" x 9.1"