Ethnic Marketing: Accepting the Challenge of Cultural Diversity

by Guilherme Dias Pires and John Stanton

A guide to marketing to ethnic communities in various countries and cultures. It recognises the importance that individual ethnic groups and their institutions can have for marketing, hence the focus... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1861529961
• ISBN13: 9781861529961
• Release Date: December 2004
• Publisher: Thomson
• Length: 274 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.6" x 6.4" x 9.2"