Ethnic Marketing: Theory, Practice and Entrepreneurship

By John Stanton, Guilherme Pires, Guilherme D. Pires

Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.

• Format: Hardcover
• Language: English
• ISBN: 1138210609
• ISBN13: 9781138210608
• Release Date: December 2018
• Publisher: Routledge
• Length: 374 Pages
• Weight: 1.47 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"