Ethics in Marketing and Communications: Towards a Global Perspective

By Mary M. McKinley

Book Overview

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.

• Format: Paperback
• Language: English
• ISBN: 1349347515
• ISBN13: 9781349347513
• Release Date: December 2011
• Publisher: Palgrave MacMillan
• Length: 130 Pages
• Weight: 0.38 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"