Ethical Branding and Marketing: Cases and Lessons

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Ethical Branding and Marketing: Cases and Lessons

Edition Description

Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies,...

Edition Details

Format:Hardcover

Language:English

ISBN:1138337277

Format: Hardcover

Condition:

200.00

Quantity:

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Ethical Branding and Marketing: Cases and Lessons

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