Ethical Branding and Marketing: Cases and Lessons

Bys: Hagai Gringarten and R?ul Fern?ndez-Calienes

The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.

• Format: Hardcover
• Language: English
• ISBN: 1138337277
• ISBN13: 9781138337275
• Release Date: May 2019
• Publisher: Routledge
• Length: 196 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"