Essentials of Social Research Methods

Bys: H. Russell Bernard and Amber Wutich

How do you teach the foundations of social science research in a way that′s rigorous, relevant, and engaging for undergraduates? Best-selling author H. Russell Bernard and award-winning professor Amber Wutich provide the answer in Essentials of Social Research Methods. This practical, student-focused text walks learners through every step of the research process--from framing questions to writing up results--without oversimplifying. Unique chapters on preparing for research and designing studies offer a strong conceptual foundation, while integrated ethical guidance ensures students understand the real-world implications of their work. With its applied approach and emphasis on critical thinking, this book equips students to conduct and consume research thoughtfully and confidently.

• Format: Paperback
• Language: English
• ISBN: 1544398093
• ISBN13: 9781544398099
• Release Date: September 2026
• Publisher: SAGE Publications, Inc
• Length: 480 Pages
• Weight: 1.50 lbs.
• Dimensions: 9.1" x 1.1" x 7.4"