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Essentials of Services Marketing
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Essentials of Services Marketing 1292425199 Book Cover

Essentials of Services Marketing

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Edition Description

For undergraduate courses in services marketing.

As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, ...

Edition Details
Format:Paperback
Language:English
ISBN:1292425199
Format: Paperback
Condition:
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